From a city that is known for its culture, passion, and energy The land where superstars, music legends, and demigods have come to life From the city that introduced the madras checks to the world of fashion Comes a brand that was born on the streets of Aminjikarai - Chennai-29 Estabilished in 1990. Basics launched itself in the world of casuals. In 19 years Basics has constantly evolved to meet the needs of the truly fashionable.

Today Basics goes back to its roots. Only to be reborn as Basics 029.Inspired by the energy of Chennai and its cosmopolitan culture. As a testament to the city's ever adapting and ever evolving culture. It comes with an attitude is truly global in its fashion quotient. Basics 029 signifies living every moment. Always in. And Never out.

Life goes on. And fashion doesn't stop for anyone.

BASICS 029

Now the metropolis of chennai will have one more thing to be known for globally.